Generation Z?
That's right, ive just been reading about "the most promising and the most ignored target audience" - Generation Z (youngsters born after 1 April 2006). "Get em while they are young".
This comes from Trendwatching's latest monthly report. The more I read though, the more ridiculous the report became...
That's because the report is a spoof. Why?
"We thought it would be fun, just for once, to mock overzealous marketers, crass consumerism and—above all—ourselves. :-)" - Trendwatching.com
Haha,that's a relief. It's actually quite a funny report if you have the time to read it (they didn't have the warning at the top of the page when I first read it).
By michelle, 4 years, 6 months ago