Right i've gone on about Myspace enough in the past, now is the relevant time to talk about Facebook.
Infact over the last few months I have badly neglected my myspace pages to spend time on facebook....perhaps not such a good move.
Last week Facebook announced they were going to launch "social advertising" on their site. You can read about it on Techcrunch.
This means targeted advertising to our profile status, ok fine. But more interesting is a new type of advertising called Facebook Beacon - which will allow us to recommend products or brands to our friends through our feeds.
here is an example (taken from the facebook press release) of how it will work...
"The Coca-Cola Company will feature its Sprite brand on a new Facebook Page and will invite users to add an application to their account called “Sprite Sips.” People will be able to create, configure and interact with an animated Sprite Sips character. For consumers in the United States, the experience can be enhanced by entering a PIN code found under the cap of every 20 oz. bottle of Sprite to unlock special features and accessories. The Sprite Sips character provides a means for interacting with friends on Facebook. In addition, Sprite will create a new Facebook Page for Sprite Sips and will run a series of Social Ads that leverage Facebook’s natural viral communications to spread the application across its user base."
I like innovation, but this is creepy. Im going to take a shower.
By michelle, 4 years, 2 months ago