A little memory I’ve just had…
When we first started developing the concept of Stray Cinema – an open source film, my friend Rob kept asking me the same question over and over again "what sets Stray Cinema apart from anything else that’s ever been done before". He does alot of branding stuff, so a valid question to ask I guess.
It really frustrated me this question, because it seemed that all aspects of Stray Cinema had been done before in some way (there is even a few other open source films – shock horror)!
Then I clicked. It wasn't the separate components of Stray Cinema (i.e. open source film, online community, film screening, user generated content and competition) that made it unique, it was the combination of the ideas and the way they worked together and leveraged off each other. Our point of difference was that Stray Cinema is a complete journey that touches on different ideas each step of the way. There is a strong online component of Stray Cinema, especially right now as we try to build up a global community, however, we want to acknowledge that important things still happen in the ‘real world’. People still want to see their film screened on a big screen, and have live audience interaction and response to their work. People like to too see, talk to and touch other people. It’s in our nature. Hence the navigation from online to real world with our screening.
Anyway, just wanted to share this little memory of Stray Cinema’s conception with you. It seemed fitting just after its one month anniversary. Awwww.
In other news, this is my first summer in Wellington NZ (o.k. we are still one month off), and it feels like winter. It’s blooming cold here!
By michelle, 3 years, 10 months ago