a blog about an advertising campaign
I went to a speech by Kevin Roberts of Saatchi & Saatchi this morning, he was a very engaging speaker, and even inspired me to write a blog about an advertising campaign...
"Lexus has launched a campaign in New York, Los Angeles and San Francisco in which storefronts are covered by large, full-motion ads that react to pedestrian movement and engage consumers.
Working with Monster Media, the campaign uses MonsterVision to promote Lexus's RX 350 luxury SUV.
The ads allow participants to witness car collisions that seem to crash through the storefront windows on huge video displays, and to "undo" them by interacting with the ads using their own body movements. The safety-focused ads are "larger than life, flaunting color, sound, and motion at once, communicating the brand's latest safety message, 'The safest accidents are the ones that never happen" mediabuyerplanner.com
You may already know that I am interested in the interactive future of film, and seeing this type of interactivity used in a commercial means film can't be far of reaching this point, can it? Environment is a huge factor in effecting the way you experience a piece of art. Imagine being on the set of the film you are watching, and interacting and affecting the images and storyline in this way. Fun.
By michelle, 5 years, 1 month ago