I'm on a blogging spree

By michelle, 4 years, 10 months ago - No Comments

I just wrote another blog, this time for film website Cinema Minima.

Cinema Minima wrote an article about Stray Cinema when we first launched the website, and I have blogged there once before. Have a read, go on.

my blog on openbusiness.cc

By michelle, 4 years, 10 months ago - No Comments

I just wrote a short blog on openbusiness.cc about the Telegraph article. Have a read here.

stray cinema in daily telegraph uk

By michelle, 4 years, 10 months ago - No Comments

sorry for the gap between my blog entries. i decided to take an easter break.

we have just had some exciting news, stray cinema is featured in an article running in the daily telegraph today.

if you are in the UK then please buy a hard copy and have a read, we would love to hear your feedback.

if you are not, then you can still read the article online.

open source filmmaking reaches main stream british press, exciting times ahead.

a blog about an advertising campaign

By michelle, 4 years, 10 months ago - No Comments

I went to a speech by Kevin Roberts of Saatchi & Saatchi this morning, he was a very engaging speaker, and even inspired me to write a blog about an advertising campaign...

"Lexus has launched a campaign in New York, Los Angeles and San Francisco in which storefronts are covered by large, full-motion ads that react to pedestrian movement and engage consumers.

Working with Monster Media, the campaign uses MonsterVision to promote Lexus's RX 350 luxury SUV.

The ads allow participants to witness car collisions that seem to crash through the storefront windows on huge video displays, and to "undo" them by interacting with the ads using their own body movements. The safety-focused ads are "larger than life, flaunting color, sound, and motion at once, communicating the brand's latest safety message, 'The safest accidents are the ones that never happen" mediabuyerplanner.com

You may already know that I am interested in the interactive future of film, and seeing this type of interactivity used in a commercial means film can't be far of reaching this point, can it? Environment is a huge factor in effecting the way you experience a piece of art. Imagine being on the set of the film you are watching, and interacting and affecting the images and storyline in this way. Fun.

fuel4arts.com

By michelle, 4 years, 10 months ago - 2 comments

I highly recommend checking fuel4arts.com and signing up to their email newsletter. They have some great tutorials on marketing and promoting web based art projects, also good networking.